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The Jonas Brothers launched an artisanal popcorn brand with The Naked Market.

Oct 07 2021

The Jonas Brothers launched an artisanal popcorn brand with The Naked Market. Launched this week, Rob’s Backstage Popcorn is inspired by the Jonas Brothers’ favorite backstage snack and recipe from the band’s longtime friend and former bass guitarist, Rob Garbowsky. The secret seasoning mix is described as “home cooking in a bag,” and quickly became a backstage staple for the band after they tried it for the first time in 2009. The Naked Market is a next gen food and beverage company that helps create new brands, making it the perfect fit for the Jonas Brothers’ first CPG product. Rob’s Backstage Popcorn quickly sold out on eatrobs.com after launching Tuesday, and Jonas Brothers ticket holders can snag the snack at select Live Nation venues during the band’s Remember This Tour until it’s back in-stock online. (Forbes)