Millennial parents are more likely than other groups to use their phones to get discounts. 

Millennial parents are more likely than other groups to use their phones to get discounts. According to Vericast research, consumers are “looking for savings on everything,” the majority are looking for deals, regardless of income, and half prefer to get coupons on their phone. But Millennial parents are the most likely to want mobile discounts, with 81% preferring coupons on their phones. They’re also more likely to use savings apps from a store, with 90% saying they do compared to 61% of consumers overall. (Adweek)