Levi’s and Chamberlain Coffee are hosting a “coffee and sweats” pop-up retail experience in NYC. The installation dropped October 1 in honor of International Coffee Day, featuring Levi’s assortment of sweatpants, sweatshirts, and tote bags emblazoned with the coffee shop’s cartoony graphics. The pop-up experience runs until October 10, and consumers are able to customize their product of choice with a complimentary Levi’s x Chamberlain coffee patch. Partnering with influencer-owned Chamberlain Coffee (hi, Emma Chamberlain) is just one way Levi’s is reaching the next gen by creating experiences that were made for them. (Sourcing Journal)
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