Cosmopolitan and Bolt are hosting a virtual shopping event aimed at Gen Z and Millennial shoppers. The “Cosmo Loves x Bolt” event is running now through November 16 as the two brands encourage young consumers to get a headstart on gift-giving season by shopping product picks from Cosmopolitan editors (“Cosmos Loves”) across fashion, beauty, home, and sports/outdoors categories. Bolt (a leading checkout network company) is giving away several $1,000 shopping sprees to use at Forever 21, Lucky Brand, and Badgley Mischka. Bolt’s one-click checkout doesn’t require consumers to re-enter their personal information, offering shoppers a more seamless experience as they select their favorite gifts from Cosmos’ curated products. YPulse’s shopping and retail research shows that 77% of Gen Z and 82% of Millennials are regularly shopping online, and shoppable content, experiences, and events are top ways to make the activity more engaging for the next gen. (AdAge)
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