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Sony’s “Venom: Let There Be Carnage” set a new pandemic record during its theater-only debut.

Oct 05 2021

Sony’s Venom: Let There Be Carnage set a new pandemic record during its theater-only debut. Raking in $90.1 million in three days, the Venom sequel surpassed Marvel’s Shang-Chi and Black Widow over the weekend as the highest-grossing film of the year at the domestic box office (not to mention the sequel performed better than the original in 2018). Younger males are fueling ticket sales for this year’s biggest pandemic opening weekends—62% of Venom ticket buyers were male and 55% were under the age of 25-years-old—and David A. Gross, who runs the movie consulting firm Franchise Entertainment Research, notes: “Young adult audiences are less deterred by current pandemic conditions than older and family moviegoers, which is benefiting superhero, action, and horror movies.” Movies like Venom and Marvel titles that have large (and mostly young) fanbases have proven to succeed in theaters (while simultaneously debuting on streaming like Black Widow), and YPulse research shows that young consumers’ comfort with going to see movies in-person is steadily increasing. (Variety)