Future of Experience Trend Report

There is no question that COVID has reshaped live experiences for young people—but while they believe the pandemic is not over, many are ready to cautiously move forward with more in-person events. But what will the future of experiences look like now? The last year was spent attending virtual happy hours, concerts, etc.—are these virtual gatherings here to stay? YPulse’s Future of Experience report explores in-person and virtual events, young consumers’ feelings about both, what they are looking for in the next era of experiences, and how brands are successfully connecting with fans / consumers both virtually and in-person.