Future of Experience Trend Report

An in-depth look at a major shift being fueled by Gen Z and Millennials, and what it means for brands.

There is no question that COVID has reshaped live experiences for young people—but while they believe the pandemic is not over, many are ready to cautiously move forward with more in-person events. But what will the future of experiences look like now? The last year was spent attending virtual happy hours, concerts, etc.—are these virtual gatherings here to stay? YPulse’s Future of Experience report explores in-person and virtual events, young consumers’ feelings about both, what they are looking for in the next era of experiences, and how brands are successfully connecting with fans / consumers both virtually and in-person.

Download the full report for insights on: 

  • Young people’s current views on the threat of COVID-19
  • The rise of virtual events, and the appeals that determine their future popularity
  • The preference for in-person events, and what kinds young people are itching to attend
  • How brands can best create experiences for consumers through events and in-store

Report length: 43 pages

Based on a survey of 1450 13-39-year-olds in North America, fielded July & August 2021

Additional survey content for Pro users: What would make young consumers more likely to purchase in-store, how many 13-39-year-olds have purchased a limited release / special edition brand item and why, and what young people are doing in their free time for pleasure.

You might also like...

North America
This Chart Shows The Biggest Influences on Gen Z & Millennials’ Fashion Purchases
What is most likely to influence young consumers’ clothing choices when they shop? Once...
Western Europe
Here’s Where Young Europeans Are Finding Connection (Outside of Friends & Family)
What communities do young people in Western Europe feel the strongest connection to? We...
North America
4 Brands Bringing Trending TikTok Content onto Their Own Platforms
Instead of competing, these four brands have found ways to integrate trending TikTok co...
Scroll to the top of the page