An in-depth look at a major shift being fueled by Gen Z and Millennials, and what it means for brands.
There is no question that COVID has reshaped live experiences for young people—but while they believe the pandemic is not over, many are ready to cautiously move forward with more in-person events. But what will the future of experiences look like now? The last year was spent attending virtual happy hours, concerts, etc.—are these virtual gatherings here to stay? YPulse’s Future of Experience report explores in-person and virtual events, young consumers’ feelings about both, what they are looking for in the next era of experiences, and how brands are successfully connecting with fans / consumers both virtually and in-person.
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Report length: 43 pages
Based on a survey of 1450 13-39-year-olds in North America, fielded July & August 2021
Additional survey content for Pro users: What would make young consumers more likely to purchase in-store, how many 13-39-year-olds have purchased a limited release / special edition brand item and why, and what young people are doing in their free time for pleasure.