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Future of Experience Trend Report

There is no question that COVID has reshaped live experiences for young people—but while they believe the pandemic is not over, many are ready to cautiously move forward with more in-person events. But what will the future of experiences look like now? The last year was spent attending virtual happy hours, concerts, etc.—are these virtual gatherings here to stay? YPulse’s Future of Experience report explores in-person and virtual events, young consumers’ feelings about both, what they are looking for in the next era of experiences, and how brands are successfully connecting with fans / consumers both virtually and in-person.

Download the full report for further insights

  • Young people’s current views on the threat of COVID-19 The rise of virtual events, and the appeals that determine their future popularity
  • The preference for in-person events, and what kinds young people are itching to attend
  • How brands can best create experiences for consumers through events and in-store
Report length: 43 pages

North America based on a survey of 1450 13-39-year-olds in North America, fielded July & August 2021. Western Europe report based on a survey of  1300 13-39-year-olds in the U.K., Italy, France, Spain, and Germany, fielded July 2021.

Additional survey content for Pro users: What would make young consumers more likely to purchase in-store, how many 13-39-year-olds have purchased a limited release / special edition brand item and why, and what young people are doing in their free time for pleasure.

Recent years' reports on this topic

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North America
Western Europe