Candy brands are (as usual) building hype for Halloween with limited-edition products and flavors. YPulse’s recent Halloween research found that 31% of 13-39-year-olds celebrating Halloween in the U.S. plan to spend more this year compared to last year, and the National Retail Federation expects this year’s Halloween spending to reach $10.1 billion (up from $8.1 billion in 2020). Candy brands are doubling down for the occasion with limited-edition products: Haribo is selling mixed bags with special flavors and shapes like Scaremix with black cherry, blood orange cola, and Sour Vampire Bats flavors; Mars Wrigley is rolling out its autumnal M&Ms Cookies & Screeem, promoting a new Skittles Shriekers product, and teaming up with delivery service Shipt on a treat map of each state’s favorite candies; Hershey Co. tricked out a Massachusetts pumpkin patch with Reese’s Pumpkins; and Carvel is offering a limited-edition Hocus Pocus-themed shake to celebrate Freeform’s annual “31 Nights of Halloween” movie marathon. (AdAge, Elite Daily)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
