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Candy brands are (as usual) building hype for Halloween with limited-edition products and flavors.

Oct 04 2021

Candy brands are (as usual) building hype for Halloween with limited-edition products and flavors. YPulse’s recent Halloween research found that 31% of 13-39-year-olds celebrating Halloween in the U.S. plan to spend more this year compared to last year, and the National Retail Federation expects this year’s Halloween spending to reach $10.1 billion (up from $8.1 billion in 2020). Candy brands are doubling down for the occasion with limited-edition products: Haribo is selling mixed bags with special flavors and shapes like Scaremix with black cherry, blood orange cola, and Sour Vampire Bats flavors; Mars Wrigley is rolling out its autumnal M&Ms Cookies & Screeem, promoting a new Skittles Shriekers product, and teaming up with delivery service Shipt on a treat map of each state’s favorite candies; Hershey Co. tricked out a Massachusetts pumpkin patch with Reese’s Pumpkins; and Carvel is offering a limited-edition Hocus Pocus-themed shake to celebrate Freeform’s annual “31 Nights of Halloween” movie marathon. (AdAgeElite Daily)