Subscription models are helping quick service restaurants (QSRs) drive digital sales while reaching young consumers.

Subscription models are helping quick service restaurants (QSRs) drive digital sales while reaching young consumers. As the pandemic limited foot traffic at QSRs, brands turned to loyalty programs and subscription services to keep customers coming back. Taco Bell recently launched its Taco Lover’s Pass pilot program at Tucson, Arizona locations where consumers can score one taco a day for a monthly fee until November 24 (the fast food chain also saw spending increase by 35% per visit after launching its rewards program in 2020). Meanwhile, Panera’s MyPanera+ coffee and tea subscription launched in February 2020 and has surpassed 500,000 subscribers; and Burger King has also tested an unlimited coffee order service that costs consumers $5 per month. A recent Celtra survey found that 52% of consumers say they’ve downloaded a new restaurant app in the last six months, and 45% say that personalized offers/discounts would entice them to increase the amount spent on food orders or increase time spent visiting restaurants. QSR marketing trends like virtual restaurants have also been popping up to cater to consumers who aren’t comfortable dining in-person just yet. (Modern Retail)