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Starburst is tapping into self-care with a special release product for fans of its pink candies. 

Sep 24 2021

Starburst is tapping into self-care with a special release product for fans of its pink candies. September marks Self-Care Awareness Month, and Starbust’s #DoYou Challenge aims to inspire young consumers with a 30-day calendar featuring self-love challenges, inspirational messages, surprise items, and Starburst All Pink candies (the only Starburst flavor that matters). Starburst notes how its All Pink flavor embodies an attitude of “special, empowered, and loved,” making it the ideal choice for its mental wellness campaign, and YPulse’s State of Mind trend data shows that 78% of young consumers like it when brands make mental health a part of their marketing and messaging. Consumers can purchase the calendar (for just $0.99) starting September 28 on StarbustAllPink.com. (Marketing Dive)