Disney and Airbnb teamed up on a rentable version of Winnie-the-Pooh’s home, listing it as a “Bearbnb.” In celebration of the 95th anniversary of the beloved character, the two brands took inspiration from the original illustrations of Pooh’s tree home to create a bespoke getaway, complete with branches wrapped around the doorway, pots of “hunny” in the cupboards, and the wooded surroundings of England’s Ashdown Forest, which served as the inspiration for author A.A. Milne’s Hundred Acre Wood. In addition to staying in Pooh’s home, guests can play the classic “Poohsticks” game, go on a guided tour of the Hundred Acre Wood, and are encouraged to take multiple naps, a la the iconic bear. The treehouse is the latest in a long line of branded stays hosted by Airbnb, tapping both Gen Z and Millennial’s nostalgia (particularly for all things Disney) as well as their love of experiences and endless wanderlust. (AdAge)
