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Dating changed during the pandemic, and apps are evolving to meet new needs.

Sep 22 2021

Dating changed during the pandemic, and apps are evolving to meet new needs. Despite 18 months of lockdown and social distancing, the use of dating apps has surged during the pandemic. Tinder reported that 2020 was its biggest year yet, and Hinge tripled its revenue from 2019 to 2020. Indeed, YPulse’s Finding Love Post-COVID trend research found that 40% of 18-39-year-olds in the U.S. say they’ve been using dating apps and sites more often since COVID-19, while 43% of 18+ have been dating exclusively on apps and sites since the outbreak started. But that doesn’t mean dating hasn’t changed. Virtual dates rose in popularity, for example, and apps rolled out new features to meet the challenge of getting to know people better virtually. Tinder now allows users to add videos to their profile and to chat with others before matching with them. And along with Hinge, OkCupid, and Bumble, Tinder also partnered with governments in the U.K. and U.S. to add a badge to profiles indicating that users have been vaccinated. (AP News)