Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

Young British men are increasingly interested in prioritizing self-care but fear stigma.

Sep 22 2021

Young British men are increasingly interested in prioritizing self-care but fear stigma. In celebration of National Men’s Grooming Day on August 20, U.K. spa group Champneys released a survey that found that 22% of young men in the U.K. want to take better care of their well-being and 40% of Gen Z males would love to be gifted a spa day. However, 36% of respondents said that stigma stops them from visiting spas, with the same amount saying spa days are considered “too feminine” for men to participate. Despite the taboo, YPulse data has found that young European men are increasingly developing self-care routines: our recent personal care and beauty survey found that 45% of young males in Western Europe use skincare products, 26% have a structured, deliberate skincare routine, and 38% take baths to relax. In general, personal care has increased as a routine practice for young consumers during the pandemic, and brands shouldn’t ignore Gen Z and Millennial men’s desire to pamper themselves, too. (Professional Beauty)