When they’re not learning from their parents, Gen Z is going to TikTok and YouTube for personal finance advice. The majority of consumers (82% to be exact) have sought out financial advice according to YPulse’s recent personal finance research, and outside of their family/friends young people are turning to social media and investment apps for tips. According to a survey from GOBankingRates of 1,000 Americans ages 18-24-years-old, nearly 39% of respondents say they learn about personal finance from TikTok, YouTube, or other social media platforms (34% specifically named TikTok and YouTube). Reddit is also a popular platform for personal finance research, with 7% saying they seek advice from Reddit, and 22% report learning from parents/family. As the next gen continues aging up, they’ll be looking for more financial support and resources from brands to ensure they’re set up for financial success in their future. (GOBankingRates)
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