Behavioral REPORT

Personal Finance and Services Report

After a year of job loss and financial instability, Gen Z and Millennials’ employment status is finally comparable to pre-pandemic levels. But what does that mean for their finances? This report dives into 13-39-year-olds’ current financial situation, feelings around money, and brands who are helping these young consumers become financially smart.

  • The shift in young consumers' feelings about money from the peak of the pandemic to now
  • The young consumer group that is more likely to feel worried and overwhelmed about money Impacts of debt, both mentally and socially and how it impacts their everyday lives
  • Who / where they are turning for financial advice and how brands are getting involved

Report length: 14 pages

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BEHAVIORAL REPORT
Personal Finance and Services Report
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