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Personal Finance & Services Report

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After a year of job loss and financial instability, Gen Z and Millennials’ employment status is finally comparable to pre-pandemic levels. But what does that mean for their finances? This report dives into 13-39-year-olds’ current financial situation, feelings around money, and brands who are helping these young consumers become financially smart.

Download the full report for insights on: 

  • The shift in young consumers’ feelings about money from the peak of the pandemic to now
  • The young consumer group that is more likely to feel worried and overwhelmed about money
  • Impacts of debt, both mentally and socially and how it impacts their everyday lives
  • Who / where they are turning for financial advice and how brands are getting involved

Report length: 14 pages

Based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in August 2021 

All surveys fielded after June 1, 2021 are expanded to a North American sample and totals now reflect the views of 13-39-year-olds in both the U.S. and Canada

Additional survey content for Pro users: How COVID has affected young peoples’ personal finances, specific financial accounts they currently have, feelings about preparation for retirement, and biggest financial priorities right now.

Recent years' reports on this topic

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