NEW GEN Z 101: Unlock & Outlast Microtrends

Personal Finance & Services Report

Sep 01 2021

After a year of job loss and financial instability, Gen Z and Millennials’ employment status is finally comparable to pre-pandemic levels. But what does that mean for their finances? This report dives into 13-39-year-olds’ current financial situation, feelings around money, and brands who are helping these young consumers become financially smart.

Download the full report for insights on: 

  • The shift in young consumers’ feelings about money from the peak of the pandemic to now
  • The young consumer group that is more likely to feel worried and overwhelmed about money
  • Impacts of debt, both mentally and socially and how it impacts their everyday lives
  • Who / where they are turning for financial advice and how brands are getting involved

Report length: 14 pages

Based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in August 2021 

All surveys fielded after June 1, 2021 are expanded to a North American sample and totals now reflect the views of 13-39-year-olds in both the U.S. and Canada

Additional survey content for Pro users: How COVID has affected young peoples’ personal finances, specific financial accounts they currently have, feelings about preparation for retirement, and biggest financial priorities right now.

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