Vital insights into Gen Z and Millennials' behavior, plans, and views—with major takeaways for brands.
After a year of job loss and financial instability, Gen Z and Millennials’ employment status is finally comparable to pre-pandemic levels. But what does that mean for their finances? This report dives into 13-39-year-olds’ current financial situation, feelings around money, and brands who are helping these young consumers become financially smart.
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Report length: 14 pages
Based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in August 2021
All surveys fielded after June 1, 2021 are expanded to a North American sample and totals now reflect the views of 13-39-year-olds in both the U.S. and Canada
Additional survey content for Pro users: How COVID has affected young peoples’ personal finances, specific financial accounts they currently have, feelings about preparation for retirement, and biggest financial priorities right now.