- Report
- Behavioral
- Report
- Behavioral
North AmericaWestern Europe
Personal Finance and Services Report
After a year of job loss and financial instability, Gen Z and Millennials’ employment status is finally comparable to pre-pandemic levels. But what does that mean for their finances? This report dives into 13-39-year-olds’ current financial situation, feelings around money, and brands who are helping these young consumers become financially smart.
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- The shift in young consumers' feelings about money from the peak of the pandemic to now
- The young consumer group that is more likely to feel worried and overwhelmed about money Impacts of debt, both mentally and socially and how it impacts their everyday lives
- Who / where they are turning for financial advice and how brands are getting involved
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Report length: 14 pages
North America report based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in August 2021. Western Europe report based on a survey of 1300 13-39-year-olds in the U.K., France, Germany, Italy and Spain, fielded in August 2021.
Additional survey content for Pro users: How COVID has affected young peoples’ personal finances, specific financial accounts they currently have, feelings about preparation for retirement, and biggest financial priorities right now.