Zillow turned their ad into a children’s book to help moving families. According to YPulse’s Life Plans, Rewritten trend research, 21% of Millennial parents anticipated buying a new home or apartment this year—and Zillow is appealing to their families with a children’s book aimed at easing the stress of moving. The Girl Who Didn’t Want To Move is an ebook based on the brand’s recent ad, telling the story of a young girl and her imaginary friends navigating a move to a new home. According to the brand, “We wanted to help parents understand that Zillow is more than just a resource for looking at homes.” Zillow’s research found that parents were more likely than non-parents to have moved this year, and a third were concerned those moves would cause stress for their kids. (Campaign Live)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
