The Trevor Project has been running suicide prevention efforts for LGBTQ+ youth for years—and their help is needed now more than ever.

The Trevor Project has been running suicide prevention efforts for LGBTQ+ youth for years—and their help is needed now more than ever. Since the ‘90s, the nonprofit has been focusing on suicide prevention efforts for LGBTQ+ youth through a variety of social services. According to their recent annual report, 786 counselors fielded over 150K “crisis contacts” (calls for help via phone, text, and chat) in the last year. Nearly half those calls came from people under the age of 18, and over a third were from people of color. One of the things that has helped the organization succeed is help from brand partners like Google, YouTube, Macy’s, Procter & Gamble, Harry’s, and Abercrombie & Fitch, which keeps their work funded. But the group’s work has also proven to be an asset for companies who want to demonstrate to the LGBTQ+ community that “their corporate hearts are in the right place.” We told you how Gen Z is more likely to identify as LGBTQ+, and how LGBTQ+ discrimination is a cause that young consumers want to see brands get involved in, and The Trevor Project is certainly a group that brands can work with to reach the community. (Adweek)