Pepsi is launching merch just in time for NYFW and the NFL kickoff. 

Pepsi is launching merch just in time for NYFW and the NFL kickoff. Pepsi is the latest drink brand to launch merch, and they’re teaming up with Harlem couturier Dapper Dan for a limited-edition capsule collection just in time for the kickoff of NFL season and the start of New York Fashion Week. The Pepsi x Dapper Dan Football Watching Capsule Collection will include loungers, hoodies, bucket hats, and a collectible Pepsi can. The luxury lounge gear “is inspired by classic football jerseys and is made in Dapper Dan’s logo-heavy style.” Starting this week through the end of the month, items will be available at MadeForFootballWatching.com/DapperDan to the first 400 customers who sign up—and the first three will receive a handmade lounger. The collection is part of the brand’s largest “Made For Football Watching” campaign that wants to dress young sports fans for at-home football viewing. (Marketing Dive)