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Marvel released a special Avengers comic book to encourage BIPOC communities to get vaccinated. 

Sep 13 2021

Marvel released a special Avengers comic book to encourage BIPOC communities to get vaccinated. Avengers is Gen Z and Millennials favorite movie, and as a way to reach young fans in the Black, Latino, and Asian communities, Marvel teamed up with NYC’s SOMOS Community Care for a new three-month PSA campaign to promote getting vaccinated. The campaign includes a special Avengers comic book, posters, and in-person events with Black, Latino, and Asian doctors. According to Funny or Die studio head and SOMOS co-founder Henry R. Muñoz, III: “This road to recovery runs through the immigrant communities of color that have been hit hardest by this pandemic and left behind in a vaccine roll-out marked by inequity and misinformation campaigns. Being able to unite Marvel Entertainment with the trusted voices from the community doctors of SOMOS Community Care in a public education campaign designed to drive awareness is a really big deal. This campaign symbolizes where art meets purpose and shows that people nationwide can come together and build community, and look together to the future.” (Variety)