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Burger King is getting into the celebrity meal game. 

Sep 10 2021

Burger King is getting into the celebrity meal game. YPulse’s celebrity and influencers research shows that food collabs are the No. 1 type of influencer branded content young people want to see, and following the success of McDonald’s Famous Orders promotion, Burger King is jumping on the trend with their new celebrity meals. The fast food chain is attempting to further its commitment to permanently banning non-essential artificial ingredients with “Keep It Real Meals” backed by celebrities and influencers including Nelly, Lil Huddy, and Anitta. Each celebrity will handpick items from Burger King’s menu for their celebrity orders (completely free of artificial ingredients, of course): Nelly’s meal, dubbed the “Cornell Haynes Jr Meal,” includes a Whopper, small fries, and a small Sprite; Lil Huddy’s “The Chase Hudson Meal” features a hand-breaded spicy chicken sandwich with cheese, 4-piece mozzarella sticks, and a 16-ounce chocolate shake; and Anitta’s “Larissa Machado Meal” includes a meatless Impossible Whopper, small fries, and a small Sprite. (Ad Age)