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Stonyfield made lunch boxes just for Millennial parents dealing with back to school stress. 

Sep 09 2021

Stonyfield made lunch boxes just for Millennial parents dealing with back to school stress. Going back to school during a pandemic is stressful for kids and parents, with YPulse’s recent education report finding that the majority of Millennial parents are concerned about the possibility of school going remote again this fall. To help give them a boost, Stonyfield organic yogurt made three “lunchbox-style packages” filled with treats like coffee, hydration bottles, and kale chips. The boxes, with names like Adult Time Out, Hide in My Closet, and You Got This, are available for purchase to gift to the stressed Millennial parent in your life, and 100% of the proceeds go to No Child Hungry. The campaign also includes influencer content, a survival guide, and the brand’s first TikTok effort. (Adweek)