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Speaking of BTS, sales for back to school supplies are already on track to beat out 2020. 

Sep 09 2021

Speaking of BTS, sales for back to school supplies are already on track to beat out 2020. YPulse reported that a third of Millennial parents planned to spend more on back to school shopping this year compared to last, and their spending plans have created a surge for the season. NPD predicts that spending on supplies overall will be up 12% from 2020, and back up to 2019 levels, and July-August sales for BTS items were up 20% from the year before. Kids being told they shouldn’t share supplies could be part of the reason for the increase: teachers report that they expect 73% of kids to bring their own crayons this year, compared to 49% in years past. (Kidscreen)