Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

Gap’s “Individuals” fall fashion campaign is celebrating the stories of up-and-coming influencers and activists.

Sep 09 2021

Gap’s “Individuals” fall fashion campaign is celebrating the stories of up-and-coming influencers and activists. The brand is spotlighting the stories of change-making individuals including Oscar-winning filmmaker Chloé Zhao, space enthusiast Alyssa Carson, Nigerian dancers the Ebinum Brothers, Euphoria actor Angus Cloud, TikTok activist Nakia Smith, and several more as models in a series of video portraits. Gap’s “Individuals” campaign builds on the brand’s theme of “modern American optimism” with a touch of innovation, and Gap’s CMO Mary Alderete notes, “the innovation here is it’s a conceptual platform around individuals who are being their true [selves] and…a catalyst for change in shaping culture.” Videos will live on Gap’s brand channels, TV, out-of-home, social media, and a 30-second mashup of the video portraits will also air on Gap’s homepage and social media. YPulse’s social and mobile marketing research shows that 44% of young consumers say they’re more likely to pay attention to ads in the form of short videos on social media, and using non-traditional models could be appealing to generations who are looking for more real content from brands. (Adweek)