BabyGanics says “Millennial parents are making ‘green’ the new normal.”

BabyGanics says “Millennial parents are making ‘green’ the new normal.” The brand makes natural baby products from sunscreen to floor cleaner, and its co-founders Kevin Schwartz and Keith Garber have learned a lot about selling to Millennial parents. YPulse’s data shows that Millennial parents are more likely to buy personal care products labelled organic, all-natural, and sustainable, and according to Schwartz, “they also have higher expectations; they are not willing to sacrifice efficacy just because a product is green.” (Mother.ly)