BabyGanics says “Millennial parents are making ‘green’ the new normal.” The brand makes natural baby products from sunscreen to floor cleaner, and its co-founders Kevin Schwartz and Keith Garber have learned a lot about selling to Millennial parents. YPulse’s data shows that Millennial parents are more likely to buy personal care products labelled organic, all-natural, and sustainable, and according to Schwartz, “they also have higher expectations; they are not willing to sacrifice efficacy just because a product is green.” (Mother.ly)
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