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Degree’s NIL program is giving diverse student athletes a platform to tell their own stories.

Sep 02 2021

Degree’s NIL program is giving diverse student athletes a platform to tell their own stories. The brand’s #BreakingLimits campaign is taking a purpose-led approach for its NIL program aimed at “providing equal compensation to both men and women athletes.” A total of 19 student athletes including representatives from para swimming, women’s volleyball, and wheelchair basketball are part of Degree’s program, along with more college sports icons like the University of Cincinnati’s Lawrence Sapp, University of Texas’ Jhenna Gabriel, and University of Alabama’s Bailey Moody. Degree’s partnership is helping them tell their unique stories—rather than focusing on the athlete’s popular social media presence and large followings—and Unilever’s VP of media and engagement notes how Degree’s NIL opportunity is focused on creating a more socially inclusive world. #BreakingLimits also places a strong emphasis on mentorship and community engagement in sports, and the brand is investing $5 million over the next five years in activities that inspire people to be more active. YPulse’s Sporting Next Gen Sports Fans trend research shows that young people want more diversity, inclusivity, and equality in sports, and taking a purpose-led approach like Degree’s NIL program is a way for brands to support change in the industry. (Adweek)