Ram is helping musicians (literally) hit the road again with a branded touring van. The Ram BandVan program (which was originally introduced in 2018) is supplying five emerging bands with a touring van throughout 2021 as some return to the live music scene. Stories from each music group will be shared on the brand’s site and its YouTube, Facebook, Instagram, and Twitter accounts. Radkey (the opening act for the Foo Fighters’ current tour) is the first band participating in the program sponsored by SiriusXM and Pandora. Live music was upended last year due to the pandemic, and the Ram BandVan program is one way brands are showing up for artists. (Marketing Dive)
