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Barbie’s Tokyo Olympics collection is a lesson in representation for all brands.

Aug 19 2021

Barbie’s Tokyo Olympics collection is a lesson in representation for all brands. While the toy brand has been making progress with more diverse dolls across race, ethnicity, body size, hair type, and more, its recent Tokyo Collection was met with surprise and disappointment for the line’s failure to represent the Asian community. The collection includes five dolls representing newly-added Olympics sports, but the Asian community wasn’t included in the play set at all. Barbie has since addressed claims about excluding Barbies of Asian descent from its Olympics playset, providing the acknowledgement of mistakes that young consumers want from brands. Representation is vital, with Gen Z and Millennials being the most diverse generations in history, and even in the midst of progress brands can still make mistakes. However, it’s vital for brands to take responsibility, and YPulse’s Representation in Action trend data shows that 80% of BIPOC young consumers say older brands/services can adapt to become better at representation. (Adweek)