Victoria’s Secret PINK is launching a sweepstakes focused on mental health to empower youth ahead of back-to-school season. 

Victoria’s Secret PINK is launching a sweepstakes focused on mental health to empower youth ahead of back-to-school season. For its “Back To ___” campaign aimed at helping students prioritize their mental health this back-to-school season, PINK is giving away $250,000 in a nationwide sweepstakes. Students can enter by posting a video to Instagram explaining the activities that help them feel their best, and 500 winners will receive $500 to put toward the activities/events they mentioned in their videos. PINK is also hosting pop-ups in select markets focused on mental health, and is donating $200,000 to The Jed Foundation’s Set to Go program, an online and on campus initiative that helps students and their parents navigate the transition to college with a focus on mental health and wellness. A nationwide survey conducted by PINK found that Gen Z students describe their feelings for going back-to-school as “hopeful,” “anxious,” and “ready.” Respondents also ranked going to restaurants, traveling, hanging out with family/friends in-person, attending events, and in-person shopping as the activities they’re most looking forward to enjoying this fall. YPulse’s State of Mind trend research found that 72% of middle school and high school students say they would appreciate mental health support from brands.(PR Newswire)