Size-inclusive brands are transforming the online shopping experience with virtual fitting rooms. As brands continue to adopt new tech to transform their online shopping experience, size-inclusive brands are integrating virtual fitting rooms to individualize the shopping experience and reduce returns. Otero Menswear—a brand that focuses on men who are under 5’10”—relaunched its online store to prioritize virtual fitting rooms where consumers can try-on pieces via an avatar rendering that is customized to their height, leg length, waist size, and body type. ThirdLove launched a similar virtual experience called The Fitting Room that combines an online quiz with 3D renderings to help consumers find their perfect fit according to their dimensions. According to Otero’s founder and CEO, virtual try-ons have helped the brand reduce its return rate from 30% to 3% in six months. YPulse’s shopping and retail data shows that 79% of young consumers are interested in augmented reality try-ons, and it’s helping individualize a shoppers’ experience by eliminating the guesswork of how certain pieces fit across a broad range of sizes. (Glossy)
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