College athletes are going on Cameo to profit off their NIL.

College athletes are going on Cameo to profit off their NIL. While some sports stars have been scoring major partnerships with Boost Mobile, PetSmart, and more brands following the NCAA’s updated NIL policy, not every college athlete is able to do so. Enter Cameo, the platform where users can pay for short, personalized videos from celebrities—and now college athletes. The players can set their own prices (ranging from $5 to $177 per video; Cameo makes 25% from each clip), and 280 players have already joined the app, with 200 more pending according to a Cameo spokeswoman. Athletes have made more than 1,600 videos, including clips responding to requests for personalized birthday shout-outs and their thoughts on the upcoming season. High school athletes in California can now profit off their NIL as well, which is the only state allowing it as of now, and the opportunity allows players to do more than just make money. UT quarterback Casey Thompson donates some of his NIL proceeds to No Kid Hungry and notes, “It’s more than just me being able to profit and benefit financially. The new rule changes can impact a lot of people’s lives.” (The Washington Post, Quartz)