Millennial moms are getting real on TikTok with #Mombods and the #UglyBabyChallenge. This week, mom content is trending on the app as young(ish) moms share honest videos that show off their post-baby bodies and their less-than-cute kiddos. A video by user @brightnorthstudio has gone viral, racking up over a million views in a clip asking why society doesn’t embrace “mom bods,” and commenting “Because their ‘mom’ bod that literally birthed a human is not accepted, but a dad bod is.” Now, the audio from her video is being used by TikTok moms to proudly show off their post-kid bodies. Meanwhile, #uglybabies has over 4.7 million views as parents use the hashtag to post videos talking about their dreams of a perfect baby while pregnant only to reveal incredibly unflattering pictures of their newborns. It’s clear Millennial moms want more honest discussions and content about being a parent. (BuzzFeed, Refinery29)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
