Oreo created packaging to help Millennial parents hide cookies from their kids. The brand has launched limited edition packaging that disguises Oreo Thins packages as Green Giant riced veggies, a Ford vehicle owners manual, Hanes tagless t-shirts, or a Better Homes & Gardens Cookbook. Oreo worked with brands that are also targeting Millennial parents, who Oreo says have complained “for years” about their children stealing their Thins cookies. The brand is asking parents to share their own creative hiding spots for a chance to win $25K, and is also teaming up with Kevin and Danielle Jonas to promote the limited edition #ThinsProtectionProgram packaging on their Instagram. YPulse’s cooking and diets report found that 44% of Millennial parents snack on cookies in a typical weekday, compared to 31% of non-parents (hi stress eating). (Adweek, Fast Company)
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