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Young females are fueling the cannabis industry’s growth.

Jul 20 2021

Young females are fueling the cannabis industry’s growth. YPulse’s health, drugs, and risky behaviors research found that marijuana usage increased in response to COVID-induced stress, and is now seen as healthier than fast food and alcohol. Legal cannabis sales grew 46% in 2020, according to cannabis sales data platform BDSA, and as legalization grows, Gen Z and Millennial women are adopting it faster than any other group. Year-over-year legal cannabis sales among women 21-24-years-old grew 151% in 2020 according to data from Headset, and sales among men in the same age range followed at 118%. As more high-quality, well-designed cannabis brands like Kiva Confections and Moxie continue popping up, the activity is becoming less stigmatized and viewed as another way to take care of one’s mental wellness. (NBC)