Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

Film studios are enlisting celebrities and tech to get young fans excited to see movies in theaters.

Jul 19 2021

Film studios are enlisting celebrities and tech to get young fans excited to see movies in theaters. YPulse told you how Cameo is making millions by uniting celebrities with their biggest fans, and now the platform is drumming up buzz for seeing movies in-person via personalized celebrity messages. Universal teamed up with Cameo for a sweepstakes that sent free messages from F9 stars like John Cena, Ludacris, and Sung Kang to fans, and MGM worked with the platform for messages from celebrities featured in Breaking News in Yuba County that consumers could purchase for $10. Studios have also been partnering with Twitter, TikTok, and Clubhouse to personalize the movie experience for fans: Universal teamed up with Twitter for an audio-only chat room featuring F9 actors and the film’s director answering questions from fans (nearly 14,000 fans tuned into the chat); Warner Bros. created a TikTok challenge (#ConjuringHorror) to promote The Conjuring: The Devil Made Me Do It; Thai Film Archive hosted a chat on Clubhouse with stars from Memoria, which debuted at the Cannes Film Festival. Cameo’s chief business officer notes that the celebrity activations can create a micro-influencer effect as fans get excited and talk about them, and the personalized connections with celebrities are putting young “fans into the [movie] marketing experience like never before.” (LATimes)