Irish businesses are getting on TikTok. TikTok has launched its small business hub and ad management tools in Ireland to help brands in the Republic benefit from the app’s massive appeal among young consumers. Young consumers are constantly discovering new products from influencers (whose recommendations have a habit of going viral), and brands are seeing the opportunity for their products to garner the same viral attention as well. YPulse’s Social Media Deep Dive trend data shows 23% of Gen Z and Millennials in the U.S. say the top type of brand ads they prefer to see on TikTok is entertaining content sponsored by brands, and partnering with content creators is one of the best ways brands can engage with young people on the app. TikTok launched the hub in the U.K., France, Spain, and Italy last year, and plans to help businesses all across Europe. (Irish Times)
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