NEW GEN Z 101: Unlock & Outlast Microtrends

Resorts are tapping TikTok influencers to boost travel.

Jun 25 2021

Resorts are tapping TikTok influencers to boost travel. The hospitality industry has been slow to embrace TikTok as their audiences tend to be on Instagram and Facebook. But as more hotel giants like The Ritz-Carlton step into influencer partnerships, TikTok is transforming how they promote their destinations. La Peer Hotel in West Hollywood hosted TikTok influencer Tinx earlier this year where she produced “A Day in LA” video, highlighting the special gems of the hotel and its surrounding area. After the video’s release, La Peer Hotel experienced a significant uptick in interest with several comments left on Tinx’s video asking about the hotel. Victoria Yore, a travel influencer who’s worked with Marriott and Sandals also notes that her videos featuring hotel stays garner anywhere between three million to 10 million views. Still, advertising on TikTok can be tricky, and YPulse’s Social Media Deep Dive trend research shows that 65% of Gen Z and 53% of Millennial TikTok users visit the app for entertaining content. Hotels, resorts, and any brands choosing to partner with TikTok influencers must prioritize genuine and engaging content by collaborating with influencers that project the same energy as their brand. (Business Insider)