Ferrari is launching a luxury fashion line to make its first (major) appeal to young people.

Ferrari is launching a luxury fashion line to make its first (major) appeal to young people. For its debut as a lifestyle brand, Ferrari held a runway show unveiling its first ready-to-wear collection inspired by the auto maker’s “sleek, curved automotive bodies.” The line includes bold fashion like bombers, trench coats, oversized shirts with Ferrari branding, silk midi skirts in Ferrari prints and colors, loose-fitting trousers, a sneaker collab with Puma, and more. Ferrari’s seasonless collection will be released throughout six drops this year, and 80% of the collection is considered genderless and is available in a range of sizes. While the automaker’s fashion collection could have easily skewed to appeal to its primary audience, Ferrari notes it’s “not taking for granted that younger generations have the same knowledge and passion [about the brand] as their parents.” While young people aren’t known for spending big on high end items, some of Gen Z and Millennials’ favorite brands are in the luxury space, and Ferrari’s move into the lifestyle category is a good first step for engaging with young consumers. (First Post)