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Hennessy has teamed up with NBA players and artists for its latest campaign to support BIPOC small business owners.

Jun 15 2021

Hennessy has teamed up with NBA players and artists for its latest campaign to support BIPOC small business owners. As part of a way to push their Unfinished Business platform, which financially supports Black, Asian, and Latino small business owners who were impacted by COVID-19, the brand partnered with NBA star Russell Westbrook, artist Victor Solomon, and Hoop York City founder Alex Taylor for a new advertising campaign. The “Make Moves That Start Movements” campaign is debuting during the second round of NBA playoffs—and will feature a short film that shines a light “on the communities that are moving the culture and the game of basketball forward.” (Black EnterpriseHypebeast)