Hennessy has teamed up with NBA players and artists for its latest campaign to support BIPOC small business owners. As part of a way to push their Unfinished Business platform, which financially supports Black, Asian, and Latino small business owners who were impacted by COVID-19, the brand partnered with NBA star Russell Westbrook, artist Victor Solomon, and Hoop York City founder Alex Taylor for a new advertising campaign. The “Make Moves That Start Movements” campaign is debuting during the second round of NBA playoffs—and will feature a short film that shines a light “on the communities that are moving the culture and the game of basketball forward.” (Black Enterprise, Hypebeast)
