NEW GEN Z 101: Unlock & Outlast Microtrends

Olivia Rodrigo is launching a “SOUR shop” with Depop, and it might be the perfect Gen Z brand collab.

Jun 04 2021

Olivia Rodrigo is launching a “SOUR shop” with Depop, and it might be the perfect Gen Z brand collab. As if Gen Z needed another reason to love Depop and Olivia Rodrigo, the SOUR star is bringing exclusive items featured in the music videos for “good 4 u,” “driver’s license,” “deja vu,” and more to a “SOUR shop” front on Depop. Retro black sunglasses, “gothcore creeper” platform shoes, fluffy pink boas, and silk headscarves are among the pieces featured in the collection. Secondhand marketplaces are in the top ten list of 13-38-year-olds’ favorite places to buy clothing, and this collaboration is just one way Depop is fueling young shoppers’ love of thrifting. (Hypebae)