Poshmark and Snapchat are bringing young shoppers’ love of thrifting to social media. Gen Z and Millennials’ interest in secondhand shopping is strong, and Poshmark Mini is Snapchat’s newest social shopping feature planning to bring “the thrill of the Poshmark treasure hunt” to the app. Like many other shopping outlets, Poshmark leaned into social media during the pandemic, and says its users engaged in more than 30 billion social interactions (thanks to young people). The new social shopping experience lets users browse more than 200 million items for sale, interact with other shoppers during real-time “Posh Parties,” and view what brands are trending. YPulse’s most recent social media monitor data shows that 87% of 13-39-year-olds believe social media can be a place to find products or services to buy. (Fast Company)
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