Mtn Dew is launching a podcast with the NBA. The PepsiCo brand is producing its first branded podcast, “The Dew Zone with Druski” hosted by comedian and influencer Druski, which will feature eight- to 10-episodes covering NBA and WNBA players’ lives and experiences in the sports industry. To help Mtn Dew directly engage with its audience, sports podcasting platform Blue Wire is working with Mtn Dew to produce original content versus sponsored, which will run from May 18 to the end of the NBA playoffs on Apple, Spotify, and more podcast platforms. YPulse’s Scouting Next Gen Sports Fans trend research shows that 75% of young sports fans would like to see more content from their favorite athletes off the court, and Mtn Dew’s podcast partnership with the NBA follows the two brands’ recent efforts to target young basketball players including the Lebron James advertisement for Mtn Dew’s morning beverage and Mtn Dew’s mobile game with Zion Williamson. (Marketing Dive)
