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Dove and TikTok are promoting body inclusivity and acceptance together.

May 17 2021

Dove and TikTok are promoting body inclusivity and acceptance together. As part of its ongoing Dove Self Esteem Project, Dove is partnering with TikTok to show young people how to navigate social media with confidence. The brand has integrated a variety of tools on the app, available now through June 3, including in-feed confidence boosting PSAs, resources with tips on how to build body confidence in the age of social media, and a #nodigitaldistortion challenge encouraging users to celebrate their bodies using the anthem “I’m Not Pretty” by JESSIA in their videos. YPulse’s brand data shows that Dove has one of the top CSR measure scores among young consumers, and its body inclusive TikTok campaign is yet another way the brand is supporting the causes Gen Z and Millennials care about. (Adweek)