Special reports are expert explorations on young consumer sentiment, including current event topics and brand affinity analysis.
YPulse has long said that young consumers expect brands to have social good efforts, but how much do those efforts actually influence them to make purchases? Using the YPulse brand tracker’s newest measures on CSR, this report analyzes if Gen Z and Millennials’ purchasing behaviors are actually impacted by brands’ social good campaigns, which social good measures matter most for each industry, and what brands need to understand about these generations’ expectations.
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Report length: 33 pages
Based on YPulse brand tracker data among 13-39-year-olds in the U.S., fielded March 2020 – March 2021