The Real Impact of Corporate Social Responsibility Special Report

Special reports are expert explorations on young consumer sentiment, including current event topics and brand affinity analysis.

YPulse has long said that young consumers expect brands to have social good efforts, but how much do those efforts actually influence them to make purchases? Using the YPulse brand tracker’s newest measures on CSR, this report analyzes if Gen Z and Millennials’ purchasing behaviors are actually impacted by brands’ social good campaigns, which social good measures matter most for each industry, and what brands need to understand about these generations’ expectations.

Download the full report for insights on: 

  • The brands that score highest on all CSR measures
  • The impact of CSR on purchase intent across industries
  • Stand out brands that young consumers feel are making the world better, reflect diversity, are eco-friendly, and support the causes that matter to them
  • Vital stats on Gen Z, Millennials, and social good

Report length: 33 pages

Based on YPulse brand tracker data among 13-39-year-olds in the U.S., fielded March 2020 – March 2021

You might also like...

Social Media Deep Dive Trend Report
Young consumers spend an average of 4 hours a day on social media by their own estimati...
Nike, MSCHF, & Lil Nas X Are Feuding Over “Satan Shoes” on The Viral List
Lil Nas X, MSCHF, and Nike are in a lawsuit battle over a pair of “Satan Shoes,” what b...
How High Fashion Is Infiltrating Video Games
With young consumers spending more time inside video games, fashion brands are finding ...
Scroll to the top of the page