YPulse has long said that young consumers expect brands to have social good efforts, but how much do those efforts actually influence them to make purchases? Using the YPulse brand tracker’s newest measures on CSR, this report analyzes if Gen Z and Millennials’ purchasing behaviors are actually impacted by brands’ social good campaigns, which social good measures matter most for each industry, and what brands need to understand about these generations’ expectations.
Download the full report for insights on:
- The brands that score highest on all CSR measures
- The impact of CSR on purchase intent across industries
- Stand out brands that young consumers feel are making the world better, reflect diversity, are eco-friendly, and support the causes that matter to them
- Vital stats on Gen Z, Millennials, and social good
Report length: 33 pages
Based on YPulse brand tracker data among 13-39-year-olds in the U.S., fielded March 2020 – March 2021
