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Snapchat is targeting Gen Z with new reality series featuring musicians, content creators, and more.

May 07 2021

Snapchat is targeting Gen Z with new reality series featuring musicians, content creators, and more. YPulse’s Social Media Deep Dive trend research found that comedy and entertainment/celebrity news content are two types of content that Gen Z enjoys most on Snapchat. To keep bringing in these young users, Snap is adding new reality shows to join the company’s 128 Snap Originals series, which will include series starring Megan Thee Stallion and the D’Amelio sisters. According to the social platform, over 90% of Gen Z watched shows featured on Snap Originals last year, and Snapchat is “constantly trying to find stories that we think will resonate with our audience, coupled with talent creators.” Many of the new shows will focus on popular Snapchat creators, like Meme Mom following Nicole TV, one of the fastest-growing accounts on Snapchat, and Twinning Out following Niki and Gabi DeMartino. Snapchat is also launching Snap Creator Marketplace at the end of the month, which will allow businesses to partner with select AR creators through the end of the year, and is planning to roll out the marketplace featuring all of Snap’s content creators early next year. (Variety)