Hollister is tapping Charli and Dixie D’Amelio for an exclusive apparel brand. YPulse told you that Charli and Dixie D’Amelio served as “Jeaneologists” for Hollister and Abercrombie & Fitch by testing out the quality of of their denim in their #MoreHappyDenimDance on TikTok, which has garnered over 5 billion views. Now the sisters are teaming up with Hollister once again to introduce their very own “trend-forward apparel brand,” Social Tourist, which will feature gender-inclusive pieces, swimwear, skirts, dresses, everyday basics, and limited edition items inspired by the sisters’ personal styles. Social Tourist will give an authentic look into the D’Amelio sisters’ experiences as social media creators, and the sisters have been at the center of the line’s product selection, design, and branding decisions to ensure their personalities are the lifeline of the brand. (Sourcing Journal)
