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The Twitter vs. Clubhouse battle continues as the OG social app rolls out its audio feature to users with 600 followers.

May 05 2021

The Twitter vs. Clubhouse battle continues as the OG social app rolls out its audio feature to users with 600 followers. YPulse told you about the hype behind Clubhouse and how new apps and long standing platforms like Twitter, Facebook, and even Spotify have been racing to add audio features to compete for attention. Twitter has been heating things up by beating Clubhouse to testing on Android devices, and now it’s making its audio feature, Twitter Spaces, available to users with more than 600 followers. Twitter also announced that Spaces will have live captioning and the ability to monetize itself through ticketing—all features Clubhouse currently isn’t offering. The “onslaught of real-time voice conversation products” like these has some wondering if the Clubhouse party is over. YPulse’s Social Media Deep Dive trend research found that visual, video-focused content on apps like YouTube and TikTok is what Gen Z and Millennials enjoy the most, and winning over young consumers will be the next hurdle as the race to implement audio continues. (The VergeThe Next Web)