Introducing TikTok Gamers Got Talent: A new series from e.l.f Cosmetics, Enthusiast Gaming, and (of course) TikTok. YPulse reported that gaming and esports is one of the five most popular types of content on TikTok, and the viral social media app is tapping the gaming community for a seven-week series aiming to highlight the hidden talents of gamers. TikTok gamers can apply to be a contestant by sharing a video showing off their hidden talent(s)—think trick shots, guitar riffs, and everything in-between—using #TikTokGGT and uploading it to GamersGotTalent.com. The series will choose 20 total contestants to compete, and TikTok creators and veteran gamers like Luminosity Gamings’ toripareno, nickeh30, and Muselk will be among a few celebrity judges featured each week. E.l.f Cosmetics is once again showing their support for women in gaming through “Gameup”—where gaming meets makeup—as a sponsor for the series. Brands have been making TV shows and movies to reach ad-avoidant young consumers, and brand-sponsored social media series fit right into the trend. (Elite Daily, Yahoo Finance)
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