Crocs’ comeback is soaring with some saying they’re the “it shoe of the pandemic.”

Crocs’ comeback is soaring with some saying they’re the “it shoe of the pandemic.” YPulse’s Cult of Ugly trend report told you Crocs were making a comeback thanks to the brand’s high fashion collabs and partnerships with young people (hi Post Malone). Two years later and the trend is still going strong: The brand’s first quarter revenue reached $460 million, a 64% increase from the previous year’s revenue during that period that exceeded expectations. Young people want clothing that’s comfortable, and they’re flocking to Crocs’ cult-classic styles for maximum coziness. Crocs is continuing to experiment with new styles like their platform shoes for women, and expects long-term growth in North and South America as well as Asia—the second-largest footwear market. (CNBC)