At-home brands that made young peoples’ lives easier during the pandemic aren’t going anywhere post-COVID. YPulse’s No Place Like Home trend report found that Gen Z and Millennials’s home spaces have become gyms, offices, and more in the last year—but some have wondered if at-home friendly products will continue to thrive post-pandemic. Brands like HelloFresh, Tonal, Skillshare, and Nurx, however, aren’t worried. Staying at home has taught young consumers that telehealth is more accessible than traditional healthcare options and interactive at-home workout equipment can be more effective than mindlessly trying out new things at the gym. While young people are eager to get out more in the coming months, it’s unlikely they will “leave behind the benefits of going fully virtual.” (CNN)
