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The future is genreless—and so is PacSun’s latest clothing campaign.

Apr 07 2021

The future is genreless—and so is PacSun’s latest clothing campaign. PacSun debuted their gender-free category less than a year ago, and now the brand is making it the focus of their upcoming summer campaign, which includes models and influencers like YouTuber Emma Chamberlain. The gender-free collection includes button-down sweaters, checkered jeans, sweatpants, t-shirts, hoodies, and shorts, and the company let the young stars “choose their clothing and style themselves.” According to PacSun’s creative director: “The campaign was really about shining a light on the future—featuring our gender-free line.” (Sourcing Journal)