The RealReal is taking on upcycling. Sure, resale platforms are known for selling people’s used clothing and accessories, but now some of them are taking it a step further as young shoppers continue to shift to secondhand. Next month, The RealReal is rolling out “ReCollection,” a program that “transforms damaged or distressed garments into new luxury pieces.” The collection will feature clothing from eight designers, including Stella McCartney, Balenciaga, A-Cold-Wall, Dries Van Noten, and Jacquemus. Meanwhile, the second collection will feature upcycled loungewear. The overall goal of the new program is to “keep more clothing out of the waste stream, as well as have a more meaningful environmental impact by prioritizing quality and longevity. (Vogue Business)
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